Which is better for commercial and civilian markets, LCD or LED?
Visit：1311 Date：2019-04-16
According to IHS Markit commercial display market data, in the third quarter of 2018, global LCD splicing display product brand shipments reached 324,000 units, an increase of more than 17% year on year. Among them, brand shipments in the Chinese market reached 218,000 units, up 19% year on year. It is expected that global LCD splicing will show an increase of more than 18% in product shipments, while the demand for local security projects in the Chinese market tends to slow down, but due to the general decline in product prices, the demand of the retail industry is constantly being tapped and released. LCD splicing shows that the annual shipment of products is expected to increase by 20%.
Compared with the steady growth of LCD splicing display products, the LED display market is more active. According to IHS Markit's "LED video display market tracker report", in the third quarter of 2018, global display brand shipments exceeded 510,000 square meters, an increase of more than 145% year on year. Among them, China, North America and Europe have 31%, 23% and 21% market share respectively.
The iteration of LCD splicing display products is mainly reflected in two technical indicators, one is patchwork and the other is brightness. The seams are divided into physical seams and joints in the display area. The seams are generally defined as physical seams in the industry. From this technical indicator, the iteration of new products is dominated by panel manufacturers, and * technology innovation is LGD and SDC. In order to fully protect their industry status, these two panel factories continue to invest more in the development of smaller seam products. In the third quarter of this year, LGD has launched and has mass-produced a seam of 0.88mm. The other is brightness, which is impossible to reach a high level due to the display characteristics of the liquid crystal display itself. Most of the current brightness specifications are 500 cd/m2 and 700 cd/m2. As the demand for semi-outdoor and outdoor display applications has gradually emerged, the demand for high-brightness display panels by the whole machine manufacturers has grown rapidly. However, from the development plan of the panel factory, the current * brightness product is 1500 cd/m2, and the production capacity is limited, it is difficult to meet the market demand. At this time, many manufacturers in order to pursue high brightness, add backlight tubes when doing LCM. Although such actions can meet market demand and achieve a certain amount of shipments in a short period of time, from the perspective of brand and market long-term development, this practice of sacrificing service life and yield may affect the end market for LCD splicing. Highlight the acceptance of the product.
